Leading Citrus Brand Jaffa Fruit have announced a new partnership with The Scout Association which will see them working alongside both Beaver and Cub groups nationwide.

The two-year partnership includes the sponsorship of two badges; The Beaver Health and Fitness badge and the Cub Skills Challenge Award, joining current partners including companies such as Halfords, Rolls Royce and The RAF.

Stated Jaffa spokesperson Rachel Hancox:

‘We are very excited to partner with such a great institution as The Scout Association and hope to make a positive contribution to the activities and education of its members throughout the country. 

By partnering with the badges, we have produced Activity Resources for Beavers and Cubs to learn from and undertake new challenges in fun and interactive ways.’

The partnership will run for an initial two year period and leads on from the successful Jaffa Juniors schools activity which saw 20,000 children educated on diet and nutrition over a three year period in conjunction with the Tesco Eat Happy Project.

Stated The Scout Association spokesperson Joanna Stewart:

‘We are delighted to team up with Jaffa to make learnings on nutrition and wellbeing as engaging, fun and informative as possible for our young members. Jaffa will be providing us with significant support to ensure that young people can learn skills for life, realise their potential, grow in confidence and above all, have fun! We look forward to seeing what this union will bring.’

The Scouts Association endeavours to actively engage and support young people in their personal development, empowering them to make a positive contribution to society. Through this partnership, Jaffa will work collaboratively to generate knowledge and enthusiasm amongst children around the benefits of leading active and healthy lives.

Key Stats

126,000 Beaver Members Nationwide

156,000 Cubs Members Nationwide

25% Of Members Are Female

Jaffa sponsor England Hockey
Leading Citrus Brand Jaffa Fruit have announced a new sponsorship deal with England Hockey.

The partnership will run throughout 2018 and cover both the Women’s and Men’s teams together with the forthcoming ‘Super 6’ tournament and Women’s World Cup to be held in London throughout July and August.

Stated Lorna Norrington, Jaffa Brand Manager

‘Jaffa are delighted to be working alongside England Hockey in a year that holds a lot of excitement.

The brand aims to educate children through nutrition and sports, giving each child the knowledge and understanding to make healthy life choices. Our work with England Hockey will allow us to further communicate this with a partner who shares our vision and values.’

The ’Super 6’ competition will be held in the Copper Box arena at the Queen Elizabeth Olympic Park with the Womens Hockey Cup taking centre stage at the Olympic Park later in the year and broadcast to an audience of millions worldwide.