England Netball reveals a juicy new partnership with Jaffa Fruit

England Netball has today announced a new partnership with leading fruit brand, Jaffa.

The initial two-year partnership, which will see the Vitality Roses squad proudly sporting the Jaffa logo on their match day dresses, will allow England Netball to continue to build on its achievements across both a grassroots and elite level.

Jo Sinclair, Commercial Director at England Netball, said: “We are very pleased to welcome Jaffa to our netball family. Jaffa’s aim to encourage people of all ages to live more active and healthier lifestyles mirrors our values and vision here at England Netball.

“Jaffa’s investment will allow netball to continue to grow at both a grass roots and elite level – it’s another really positive moment for the sport. It’s also the perfect time for Jaffa to be coming on board, with netball fever currently sweeping the nation in the lead up to the Vitality Netball World Cup 2019 in Liverpool.

“It’s refreshing to work with brands that don’t just view sponsorship as a branding exercise, Jaffa have committed significant investment into fan engagement and activation at events and we are really excited to be working in true partnership with their fantastic team.”

Jaffa will be launching the partnership at the three-match Vitality Netball International Series against Uganda, which runs from 27 November to 2 December.

Lorna Norrington, Senior Commercial Manager from AMT Fruit, said of the partnership:

“We are delighted to be working alongside England Netball, especially as the excitement grows in the lead up to the World Cup.

“Key to the brand aims is to educate and promote a happy healthy lifestyle, working alongside England Netball allows us to further communicate this with a partner who shares our vision and values.”


British Canoeing announce Jaffa as principal partner for international slalom events

British Canoeing has today announced that leading fruit brand Jaffa has been appointed as the Principal Partner for the 2019 ICF Canoe Slalom World Cup and 2020 ECA Canoe Slalom European Championships.

As the principal partner, Jaffa will have a range of naming and branding rights, including their logo prominently placed on all competition bibs and the uniform for officials and volunteers at the events which will be held at Lee Valley White Water Centre, the London 2012 Games legacy venue.

The two-year partnership will also see Jaffa become the ‘official fruit partner’ for British Canoeing.

David Joy, Chief Executive at British Canoeing said:

“I am delighted that we have today appointed Jaffa as the principal partner for our international slalom events. As one of the UK’s most loved fruit brands, that share our ethos of a healthy lifestyle, we are looking forward to working with Jaffa in hosting the Slalom World Cup in June.

“With tickets going back on sale today we are looking forward to attracting families to have a value for money, fun day out and support the British team as they take on the world’s best paddlers.”

The Jaffa brand is part of AMT Fruit, based in Newmarket, which supplies citrus products in the UK exclusively for Tesco.

Rachel Hancox, Commercial Product Lead at Jaffa said:

“At Jaffa we are committed to offering quality citrus fruit; available year-round in Tesco stores across the UK. We are also intent on encouraging healthy diets and lifestyles amongst children and adults alike.

“Being the British Canoeing ‘Official Fruit Partner’ and having significant involvement in the 2019 and 2020 International Slalom Events, we are thrilled at the prospect of supporting this exciting sport, and the opportunity to jointly spread our message, whilst sharing plenty of juicy oranges and easy peelers along the way.”

The 2019 ICF Canoe Slalom World Cup presented by Jaffa takes place on 14-16 June 2019. Over 1,600 tickets have been sold in advance, with tickets going back on general sale today.

For further information about the 2019 ICF Canoe Slalom World Cup presented by Jaffa, including ticket prices and sign up details for the British Canoeing international events newsletter, click here.


Leading Citrus Brand Jaffa Fruit have announced a new partnership with The Scout Association which will see them working alongside both Beaver and Cub groups nationwide.

The two-year partnership includes the sponsorship of two badges; The Beaver Health and Fitness badge and the Cub Skills Challenge Award, joining current partners including companies such as Halfords, Rolls Royce and The RAF.

Stated Jaffa spokesperson Rachel Hancox:

‘We are very excited to partner with such a great institution as The Scout Association and hope to make a positive contribution to the activities and education of its members throughout the country. 

By partnering with the badges, we have produced Activity Resources for Beavers and Cubs to learn from and undertake new challenges in fun and interactive ways.’

The partnership will run for an initial two year period and leads on from the successful Jaffa Juniors schools activity which saw 20,000 children educated on diet and nutrition over a three year period in conjunction with the Tesco Eat Happy Project.

Stated The Scout Association spokesperson Joanna Stewart:

‘We are delighted to team up with Jaffa to make learnings on nutrition and wellbeing as engaging, fun and informative as possible for our young members. Jaffa will be providing us with significant support to ensure that young people can learn skills for life, realise their potential, grow in confidence and above all, have fun! We look forward to seeing what this union will bring.’

The Scouts Association endeavours to actively engage and support young people in their personal development, empowering them to make a positive contribution to society.

Through this partnership, Jaffa will work collaboratively to generate knowledge and enthusiasm amongst children around the benefits of leading active and healthy lives.

Key Stats

126,000 Beaver Members Nationwide

156,000 Cubs Members Nationwide

25% Of Members Are Female

Jaffa sponsor England Hockey

Jaffa are once again the title sponsors of the 2019 Super 6 tournament. After the success of 2018, this year looks set to become even bigger and better.

Here’s how it works….

The Jaffa Super 6s Championships run as leagues in December and January, with the top four teams from the Premier Divisions qualifying for the Jaffa Super 6s Finals which will be held at the Copper Box on 27 January 2019.

The top four teams in the Jaffa Super 6s Premier Divisions will qualify for the Jaffa Super 6s Finals at the Copper Box Arena in London’s Olympic Park on Sunday 27 January 2019. The bottom two are relegated to Division One. Division One has two teams promoted and relegated from the division.

For Division Two, in the first weekend there will be six teams in each of the North and South divisions who play against each other.

The top three teams from each division will then come together to form a National Division Two on the second weekend play for a place in Division One the following season.

The top two teams from the National Division Two will be promoted, with clubs finishing third and sixth qualifying for the Division Two North and Division Two South again the following season.

The six teams who failed to qualify for the National Division Two will all be relegated back to their respective regional leagues the following season.

Regional HA qualifying tournaments are held prior to the Super 6s Championships in December.

Six teams qualify and participate in Division Two North or South. This is the five Regional winners plus 2nd in the Region with most entrants.


Citrus brand asks customers To ‘Show Us Your Jaffas’

Leading Citrus Brand, Jaffa Fruit once again hit the road with their citrus sampling tour.

Now into its sixth year, the tour will visit Tesco stores nationwide sampling easy peelers and juice from its unique giant orange juice bar. Customers will be encouraged to show the team their Jaffa purchases to win exclusive bags for life and redeemable money off vouchers.

Stated Jaffa spokesperson Lorna Norrington

‘The tour has become a staple of the Jaffa marketing activity over the years but still garners real interest from the Tesco customers due to its unique look and style.

The activity is requested year on year by a large amount of stores within the Tesco estate who see not only see an uplift in sales during its stay, but also for weeks after.’

The ‘Show Us Your Jaffa’s’ tour is one of a number of activities the brand is undertaking throughout 2018 alongside its sponsorship of Scout badges, England Hockey and the Women’s Hockey World Cup.

Added Norrington:

‘2018 has seen us invest heavily in the brand’s marketing activities with strategic partnerships that dovetail and support the communication of the Jaffa brand values’.

The ‘Show Us Your Jaffa’s Tour’ will run from April to September 2019